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Home Articles posted by Andy Rockwood

7 Leadership Practices That Will Reduce Employee Turnover to a Minimum.

In our previous posting, we talked about the key role you and your management team play in retaining the best and brightest of your employees.  We noted that the main reason, by far and away, that people leave their jobs is because they can’t stand working for whoever their boss is.  That “boss” could be

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Employee turnover is not a human resources issue. It’s a management/leadership issue.

The beginning of a new year is a time for reflection.  It’s a time to consider what’s working and what’s not . . . what needs to stay the same, what needs to change.  If there is one thing we did last year that we could do over again, what would that one thing be? 

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“You manage things. You lead people.” ~ Peter Drucker

Hamza Kahn is an award-winning marketer, successful entrepreneur, and keynote speaker.  We watched a TED talk of his wherein he talked about Theory X vs. Theory Y.  To be honest, we weren’t familiar with either one of these theories.  But Theory X, he explained, holds that employees are lazy, can’t be trusted, and dislike work. 

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“I’ve never seen a business fail that delights its customers.”

Obviously, a marketing plan must be in alignment with the customers it hopes to attract.  But because marketing is equal parts skill and artform, achieving that alignment can be deceptively difficult.  What do our customers really want?  What are they really willing to pay for it?  How do they really want us to communicate with

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“The riches are in the niches.”

A common marketing mistake among small business owners is that they go after a market that is too broad.  They want to cast their net as wide as possible in the belief that it’s a numbers game . . . that the bigger the market, the more potential customers there are, and with more potential customers,

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It’s lonely at the top, isn’t it?

You may be (or you are) the smartest guy in the room, but are you smarter than you plus everyone else in the room?  Collectively, your employees have more experience than you do, and because they’re immersed in the nitty-gritty details of daily operations, they know things about the business that you don’t.  They know

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Don’t produce a budget. Map out a Profit Plan. (Part II)

The blog below is a repeat, as were the previous two postings (September 4, 2019 and September 18, 2019). Combined, the three postings offer a template for developing a 2020 Plan. We are re-publishing these now because developing an Annual Plan is a critically important activity for any small business to undertake, and now is

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Don’t produce a budget. Map out a Profit Plan. (Part 1)

The blog below is a repeat, as was the previous posting (September 4, 2019), and as will be the next posting (October 2, 2019).  Combined, the three postings offer a template for developing a 2020  Plan.  We are re-publishing these now because developing an Annual Plan is a critically important activity for any small business

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“The nicest thing about not planning is that failure always comes as a complete surprise and is not preceded by a period of worry and desperation.”

The blog below is a repeat.  It was first published two years ago, along with two companion pieces that will also be re-published in the two postings following this one.  Combined, the three postings offer a template for developing a 2020  Plan.  We are re-publishing these now because developing an Annual Plan is a critically

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“If you procrastinate when faced with a big difficult problem . . . break the problem into parts, and handle one part at a time.”

Dan Sullivan is the founder of The Strategic Coach, Inc. and the creator of The Strategic Coach Program . . . a program that helps already successful entrepreneurs become even more successful.  He is also the author of more than 30 publications including one entitled “WhoNotHow.”  In this particular publication, he teaches that procrastination is

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