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If I were a prospective new customer for your business, would your website pull me in or turn me off?

We claim no expertise in website design.  But we did come across a video of a workshop presentation featuring a guy who does claim some website design expertise, and we thought it would be worth passing along to you.  Don Miller is an American author, public speaker, and business owner. His company, StoryBrand, is a

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Don’t produce a budget. Map out a Profit Plan. (Part II)

The blog below is a repeat, as were the previous two postings (September 4, 2019 and September 18, 2019). Combined, the three postings offer a template for developing a 2020 Plan. We are re-publishing these now because developing an Annual Plan is a critically important activity for any small business to undertake, and now is

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Don’t produce a budget. Map out a Profit Plan. (Part 1)

The blog below is a repeat, as was the previous posting (September 4, 2019), and as will be the next posting (October 2, 2019).  Combined, the three postings offer a template for developing a 2020  Plan.  We are re-publishing these now because developing an Annual Plan is a critically important activity for any small business

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“The nicest thing about not planning is that failure always comes as a complete surprise and is not preceded by a period of worry and desperation.”

The blog below is a repeat.  It was first published two years ago, along with two companion pieces that will also be re-published in the two postings following this one.  Combined, the three postings offer a template for developing a 2020  Plan.  We are re-publishing these now because developing an Annual Plan is a critically

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“Create a company that’s a great place to be from.”

Small companies face a unique problem as they try to minimize turnover and hold onto their best and brightest employees.  Namely, they don’t have enough places to put them.  In practice, it looks like this.  A small company hires a young, ambitious person to do a certain job or perform a certain task.  This new

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“We respond to the environments we’re in. If you get the environment right, you get the right behavior.”

Keynote speaker and bestselling author, Simon Sinek, tells a story about an experience he had at the Four Seasons Hotel in Las Vegas.  Sinek had stopped at the lobby coffee bar for a cup of coffee, and there he met a barista who was charming, engaging, funny, and just a joy to be with.  Sinek

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Marketing 101b

This is the second installment of a series on marketing.  The first installment set the groundwork by defining what marketing is . . . and what it is not.  Now we’ll dig a little deeper into some of the major components of marketing. The foundational question for marketing is, “What product or service do we

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Running a company is easy when you don’t know how, but very difficult when you do.

Running a company is easy when you don’t know how, but very difficult when you do. Below are some activities that, when performed rigorously and consistently, tend to separate strong small business operators from those who are struggling. It is not intended to be a comprehensive list, and the list is not in any particular

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“It’s not that our aim is too high and we miss it, but that it’s too low and we reach it.”

Michelangelo offered that advice about 500 years ago, but I think we have to be a little bit careful how we apply it in our businesses. Clearly, setting goals that can be achieved at a walk is a bad idea.  People don’t get much sense of accomplishment when the goal is too easily reached.  On

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