“Good enough is never good enough.” – Jack Welch, General Electric “When you’re better than ‘good enough,’ your price is too high.” – Sam Bowers, business professor and lecturer It’s hard to argue with a business legend like Jack Welch. And he’s right. We need to continuously tweek and refine our product or service
“Quality is no longer a differentiator. Quality is your ticket to the dance to compete with others who also have quality.”
The same could be said of many things we offer up as differentiating us from our competitors . . . aggressive pricing, on-time delivery, outstanding customer service, great response time, to name a few. You have to do all those things. Customers expect those things, and without them, you can’t even get in the game.
