We claim no expertise in website design. But we did come across a video of a workshop presentation featuring a guy who does claim some website design expertise, and we thought it would be worth passing along to you. Don Miller is an American author, public speaker, and business owner. His company, StoryBrand, is a
“I’ve never seen a business fail that delights its customers.”
Obviously, a marketing plan must be in alignment with the customers it hopes to attract. But because marketing is equal parts skill and artform, achieving that alignment can be deceptively difficult. What do our customers really want? What are they really willing to pay for it? How do they really want us to communicate with
“The riches are in the niches.”
A common marketing mistake among small business owners is that they go after a market that is too broad. They want to cast their net as wide as possible in the belief that it’s a numbers game . . . that the bigger the market, the more potential customers there are, and with more potential customers,
“Even if you’re on the right track, you’ll get run over if you just sit there.”
In 1998, Dr. Spencer Johnson published “Who Moved My Cheese,” a business fable that would remain on the New York Times best seller list for almost five years. Its message is as relevant today as it was when it was published over 20 years ago, and it remains a very popular business book having sold
That’s your competitive advantage? Really? You sure about that?
We have talked about ”competitive advantage” here before, but it’s been awhile and it’s an important concept that bears repeating. Jaynie Smith is a consultant, best-selling author, and keynote speaker. She is also CEO of her company, Smart Advantage, Inc. I heard her speak about competitive advantage before a group of a dozen or so
How to Make Money and Do Good
According to Adam Smith, credited with being the Father of Modern Economics, “If you continue to operate in your own self-interest, you will do the best good for society.” That sentiment was echoed by American economist and free market champion, Milton Friedman, who said, “There is only one social responsibility of business – to use
“Marketing is a contest for people’s attention.”
Good marketing is probably more art than science. It’s the art of building relationships. It’s moving prospects along a continuum that begins at “Never heard of ya,” and ends at “Where do I sign?” The trick is, knowing where along that line a prospect is so that our marketing communication is both appropriate and effective.
“There is nothing permanent except change.”
We’ve talked here previously about change (see https://rocksolidbizdevelopment.com/ourblog/if-there-is-no-change-theres-no-need-to-manage/) . . . about the inevitability of it and about the need to adapt to it. But since our previous talk about change, guess what’s happened! Yep, everything has changed . . . our markets, our competitors, our banking relationships, our people, the technologies we use .
“Whoever said, ‘If it ain’t broke . . . ‘ “
It’s easy to get a little lax about taking care of your car. That is, you get in, it starts right up, and then you’re zipping down the road. No worries, right? But then, warning lights start appearing on the dashboard or the brakes start to squeak, and you realize you haven’t had it serviced
Don’t sell goods or services. Sell solutions.
It’s always been tough to differentiate ourselves in the marketplace, to give customers reasons they should do business with us instead of our competitors. And now thanks to the internet, it’s gotten even tougher. At one time, there was some mystery, some mystique about what we did and how we did it. No more. People
