Greg McKeown is a leadership and business consultant, public speaker, and author. His most recent book is, “Essentialism: The Disciplined Pursuit of Less.” In that book, he puts forward his very unusual belief that success in business can be its own worst enemy. In his view, success doesn’t necessarily beget more success. In fact, an initial success
Don’t produce a budget. Map out a Profit Plan. (Part II)
We have been talking about an annual planning process. It began two postings ago when we talked about laying out three to five strategic initiatives aimed at moving the company forward. Then with our last posting, we began a 2-part discussion on what some call a “budget,” but what we prefer to call a “profit