Life is all about relationships, not the least of which are business relationships. We must build relationships with business peers and advisors, with employees, with our vendors and suppliers, and of course, with our customers. But what sort of relationship do we enjoy with our customers? While many like to think they’ve forged a “partnership”
“You can manage things, but people need to be led.”
John Maxwell, who has written many books on leadership and who teaches courses in it, talks about “The Five Levels of Leadership.” (NOTE: If you want to watch Maxwell’s entire 27-minute presentation, you can view it at https://www.youtube.com/watch?v=aPwXeg8ThWI ). In it, he describes the “Five Levels” as a pyramid whereby all of us start at
