A lot has been written lately about companies developing an “engaged” workforce, meaning employees who are energized by their work and committed to helping the company achieve its goals. In fact, I blogged about becoming a “winning workplace” a few months ago that touched on this subject. In their book, “It’s My Company Too! How
Don’t sell goods or services. Sell solutions.
It’s always been tough to differentiate ourselves in the marketplace, to give customers reasons they should do business with us instead of our competitors. And now thanks to the internet, it’s gotten even tougher. At one time, there was some mystery, some mystique about what we did and how we did it. No more. People
