Your customers don’t have to do business with you. They have many suppliers from which to choose, but they have chosen you. Why? What is it about the product or service you offer that brings you customers and keeps them? You think you know why your customers have chosen to do business with you, but
“A decision is an action an executive must take . . . “
For owners and managers, decision-making goes with the territory. We can’t escape it. It’s an important part of the job. Even if an executive presides over an inclusive, democratic decision-making process, he or she must still make sure that process is effective and efficient and doesn’t lead to grid lock. Decisions are what move an
