<\/p>\n
<\/p>\n
Your customers don\u2019t have to do business with you.\u00a0 <\/span>They have many suppliers from which to choose, but they have chosen you.\u00a0 <\/span>Why?\u00a0 <\/span>What is it about the product or service you offer that brings you customers and keeps them?\u00a0 <\/span>You think<\/span><\/em> you know why your customers have chosen to do business with you, but do you really know?\u00a0 <\/span><\/p>\n Sadly, too many business people aren\u2019t in touch with what their customers are buying.\u00a0 <\/span>We think we\u2019re selling price but our customers are buying on-time delivery.\u00a0 <\/span>We think we\u2019re selling world class service but our customers are buying long-term durability.<\/p>\n The answer is to stop telling your customers what you want to sell them and start listening to what they want to buy.\u00a0 <\/span>Ask them point blank.\u00a0 <\/span>\u201cYou have lots of other companies you could be doing business with, but you\u2019ve chosen us.\u00a0 <\/span>Why?\u201d<\/p>\n Take a customer to lunch, leave your pre-conceived notions at home, and he or she really will explain your business to you.\u00a0 <\/span>You might just learn that you\u2019re not in the business you thought you were in.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Your customers don\u2019t have to do business with you.\u00a0 They have many suppliers from which to choose, but they have chosen you.\u00a0 Why?\u00a0 What is it about the product or service you offer that brings you customers and keeps them?\u00a0 You think you know why your customers have chosen to do business with you, but<\/p>\n