{"id":156,"date":"2011-12-07T10:00:25","date_gmt":"2011-12-07T10:00:25","guid":{"rendered":"http:\/\/rocksolidbizdevelopment.com\/wordpress\/ourblog\/?p=156"},"modified":"2025-07-01T17:20:25","modified_gmt":"2025-07-01T17:20:25","slug":"cash-is-king","status":"publish","type":"post","link":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/cash-is-king\/","title":{"rendered":"\u201cCash is king.\u201d"},"content":{"rendered":"<p><!--[if gte mso 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5.4pt;\n\tmso-para-margin:0in;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",\"sans-serif\";\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-fareast-font-family:\"Times New Roman\";\n\tmso-fareast-theme-font:minor-fareast;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;}\n<\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\">Is it king in your organization?<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It should be.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>You should be forecasting your cash for the next thirty days, reviewing it daily, updating it weekly.<\/p>\n<p class=\"MsoNormal\">Some small business owners are unclear on the difference between \u201ccash\u201d and \u201cprofit.\u201d<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>They are totally different.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>You can be very profitable and still run out of cash.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Likewise, you can be in a good cash position even if your financial statements are showing a loss.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If you\u2019re not clear on this, have your accountant explain it to you.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But for purposes of this discussion, \u201ccash\u201d is the money you have immediately available . . . usually whatever you have in your checking account plus whatever you have in a bank line of credit.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>When you spend more money than you deposit, your cash goes down . . . you have negative cash flow and that\u2019s bad.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>When you put more money into the bank than you are drawing out, you have positive cash flow and that\u2019s good.<\/p>\n<p class=\"MsoNormal\">When you think of a cash flow forecast, think of your check book.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Your check book is an historical record of what you deposited, what you spent, and what your balance was at any point in time.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>A cash flow forecast is the same thing except it\u2019s predicting future deposits and withdrawals rather than recording past transactions.<\/p>\n<p class=\"MsoNormal\">So to start, you record your \u201copening balance\u201d which is the cash you can access immediately as described above.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Then you schedule the bills you expect to pay (including payroll, taxes, etc.) over the next thirty days and predict the receivables you will collect over the same period.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Of course, your \u201copening balance\u201d will go up and down during the course of the month as bills are paid and deposits are made.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If you finish the month with a \u201cclosing balance\u201d that is below your opening balance, then your cash flow for the month was negative.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If your closing balance is higher, your cash flow for the month was positive.<\/p>\n<p class=\"MsoNormal\">The real value of this cash forecasting is that it allows you to closely manage your cash on a daily basis.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If receivable collections don\u2019t occur as predicted, you may elect to postpone paying some bills until the expected receivables arrive.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Or if receivables arrive more quickly than expected, you may elect to accelerate some vendor payments.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But most importantly, cash forecasting is an early warning system that alerts you if you are going to run out of cash and gives you time to arrange some bridge financing with your bank<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Good cash management is essential to the financial health of a business.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Worrying about running out of cash is one of the things that keeps small business owners awake at night.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But there\u2019s a cure for insomnia.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Each day, look at how much cash you had to start the day, how much was deposited, how much was paid out, and how much cash you had at the end of the day.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It can be a simple report that doesn\u2019t take any time to generate or to read.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Do it.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>You\u2019ll sleep better.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it king in your organization?\u00a0 It should be.\u00a0 You should be forecasting your cash for the next thirty days, reviewing it daily, updating it weekly. Some small business owners are unclear on the difference between \u201ccash\u201d and \u201cprofit.\u201d\u00a0 They are totally different.\u00a0 You can be very profitable and still run out of cash.\u00a0 Likewise,<\/p>\n<p><a href=\"https:\/\/rocksolidbizdevelopment.com\/ourblog\/cash-is-king\/\">Read More\u2026<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"_links":{"self":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":3,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":1207,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/156\/revisions\/1207"}],"wp:attachment":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}