{"id":1158,"date":"2020-06-11T10:00:23","date_gmt":"2020-06-11T10:00:23","guid":{"rendered":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/?p=1158"},"modified":"2025-07-01T17:20:22","modified_gmt":"2025-07-01T17:20:22","slug":"1158-2","status":"publish","type":"post","link":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/1158-2\/","title":{"rendered":"Who Moved My Cheese?  ~title of a 1998 business fable by Dr. Spencer Johnson"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Jeff\nVogelsang, Managing Partner of Promontory Point Partners, is a turnaround\nspecialist.&nbsp; We heard him speak to a\ngroup of CEOs wherein he described the typical interaction between himself and\nthe CEO of a company that requires his turnaround help.&nbsp; Vogelsang said that the CEO will \u201cwhine\u201d (his\nword, not ours) to him that the company\u2019s problems are due to competition from\nChina, or the high cost of energy, or the economy.\u201d&nbsp; To which Vogelsang responds, \u201cNo!&nbsp; The problem is not the Chinese or the cost of\nenergy or the economy . . .&nbsp; it\u2019s\nyou.&nbsp; The Chinese, the cost of energy,\nand the economy are just the market conditions you have to deal with, but if\nyou can\u2019t (or won\u2019t) deal with those conditions, then step aside and let\nsomeone else do it.\u201d&nbsp; In these tough\ntimes of a pandemic, a battered economy, and social unrest, it\u2019s worthwhile to\nremind ourselves that even though these are external problems that we had no\nhand in creating, we must still find ways to deal with them.&nbsp; For more on this, please continue reading\nbelow.<\/p>\n\n\n\n<p><strong>\u201cWho\nMoved My Cheese?\u201d&nbsp; &nbsp;<\/strong><em>~ title of a 1998\nbusiness fable by Dr. Spencer Johnson<\/em><\/p>\n\n\n\n<p>In Johnson\u2019s book, \u201ccheese\u201d could be a metaphor for\nall sorts of different things . . . health, social status, financial success,\nor lifetime goals . . . but for this purpose, the \u201ccheese\u201d is our company\u2019s\nmarket, and something has happened to change it.&nbsp; Maybe a new, large competitor has entered our\nmarket, or perhaps a so-called \u201cdisruptive\u201d technology is threatening our\nproduct or service.&nbsp; Whatever the cause,\nour market has changed (our \u201ccheese\u201d has been moved).&nbsp; So what should we do?&nbsp; We can:<\/p>\n\n\n\n<ol><li>Quit.&nbsp; Our cheese has been moved (through no fault\nof our own, incidentally) so we\u2019re now totally screwed.&nbsp; There\u2019s nothing we can do. We should just\npack up and go home. (Not recommended)<\/li><li>Wait.&nbsp; Our cheese has served us so well and for so\nlong, surely it will come back.&nbsp; It has\nto.&nbsp; So let\u2019s just be patient, don\u2019t do\nanything rash, and eventually everything will return to normal.&nbsp; (Not recommended)<\/li><li>Find\nnew cheese.&nbsp; Our cheese had gotten old\nand tired, so let\u2019s go out and find new cheese that is more robust and more\nexciting, and has the potential to carry us into the future.<\/li><\/ol>\n\n\n\n<p>Hopefully,\nyou won\u2019t throw in the towel (as in #1), and you won\u2019t bet everything on the\nchance that somehow things will get back to the way they were (as in #2).&nbsp; The only real option we\u2019ve got is #3.<\/p>\n\n\n\n<p>Peter\nSchutz, who was President of Porsche from 1981 to 1987, was also a keynote\nspeaker and business management consultant.&nbsp;\nOne of his oft-repeated axioms was, \u201cIf there is no change, there\u2019s no\nneed to manage.\u201d&nbsp; If those of us in management\njust didn\u2019t show up for work one day, what would our people do?&nbsp; Most likely, they\u2019d just keep doing whatever\nthey we\u2019re doing the previous day.&nbsp; And\nfor as long as the managers would stay away, their people would just continue\ndoing what they have always done and what they know how to do.&nbsp; And everything would actually work pretty\nwell that way.&nbsp; But what if something\nchanges and suddenly the way we\u2019ve always done things doesn\u2019t work\nanymore?&nbsp; What then?&nbsp; That\u2019s when those of us in management need to\nearn our keep.&nbsp; Truth be told, we\u2019ve got\npretty cushy jobs when there are no significant market upheavals or\ninterruptions to worry about.&nbsp; It\u2019s only\nwhen significant change in our marketplace causes confusion and chaos that our\ncompany actually gets its money\u2019s worth from us.<\/p>\n\n\n\n<p>So\nwhat\u2019s the point of all this?<\/p>\n\n\n\n<p>We\u2019re\nnow faced with an unprecedented confluence of the COVID-19 pandemic, a\ndestabilized economy, and the worst social unrest we\u2019ve experienced in the last\n50 years.&nbsp; As a result, our companies\nneed strong leadership from us as never before.<\/p>\n\n\n\n<ul><li>Our employees need to understand that many\ncompanies won\u2019t survive.&nbsp; The weak ones\nwill dither about what to do until it\u2019s too late.&nbsp; Let your employees know that we don\u2019t intend\nto be one of those, that we\u2019re committed to being a survivor.&nbsp; However, we need to act decisively and we\nneed to act now.&nbsp; <\/li><li>Protecting the status quo is not an\noption.&nbsp; Things are going to change and\nwe\u2019ve got to change with them.&nbsp; Our\nemployees also need to understand that waiting around for things to settle down\nand get back to normal is a fool\u2019s errand.&nbsp;\nThat\u2019s not going to happen. &nbsp;And some\nchanges we make in order to survive may become permanent.<\/li><li>We\u2019re all in this together . . . owners,\nmanagers, and employees alike.&nbsp; It\u2019s one\nof those \u201call hands on deck\u201d moments.&nbsp; It\nwould be nice if we could somehow shield our employees from whatever pain,\nsuffering, or inconvenience the coming changes may bring, but we can\u2019t.&nbsp; It\u2019s called \u201cshared fate.\u201d<\/li><\/ul>\n\n\n\n<p>As\nwith all leadership initiatives, the goal here is to gain the cooperation and\nsupport of our workforce, not because they <em>have<\/em> to, but because\nthey <em>want<\/em> to.&nbsp; We want\ntheir \u201cbuy in.\u201d&nbsp; We want them to accept\nthe notion that this is not just a management problem . . . it\u2019s <em>everyone\u2019s<\/em>\nproblem.&nbsp; Spectators are not allowed.&nbsp; We need participants who will give us their\nenergy, commitment, and best thinking.&nbsp;\nUnfortunately, we won\u2019t get that from everyone.&nbsp; Inevitably, some employees will have a sense\nof entitlement and will resist any change that might inconvenience their normal\nroutines.&nbsp; In the long run, those are the\nfolks that you probably don\u2019t want on your team.<\/p>\n\n\n\n<p>The\ngood news is that times like these challenge us and test us.&nbsp; We\u2019ll learn if our management team has the\nleadership skills we believe it does.&nbsp;\nWe\u2019ll also learn if the concepts of teamwork are alive and well within\nour organization.&nbsp; And when we emerge\nfrom all this turmoil, all of us&nbsp;&nbsp; . . .\nmanagers and employees alike . . . will experience the sense of accomplishment\nand achievement that only comes to winners. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Vogelsang, Managing Partner of Promontory Point Partners, is a turnaround specialist.&nbsp; We heard him speak to a group of CEOs wherein he described the typical interaction between himself and the CEO of a company that requires his turnaround help.&nbsp; Vogelsang said that the CEO will \u201cwhine\u201d (his word, not ours) to him that the<\/p>\n<p><a href=\"https:\/\/rocksolidbizdevelopment.com\/ourblog\/1158-2\/\">Read More\u2026<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,36,127,26,22],"tags":[],"_links":{"self":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/1158"}],"collection":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":2,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/1158\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/1158\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/media?parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/categories?post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/tags?post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}