{"id":105,"date":"2011-03-02T10:00:11","date_gmt":"2011-03-02T10:00:11","guid":{"rendered":"http:\/\/rocksolidbizdevelopment.com\/wordpress\/ourblog\/?p=105"},"modified":"2025-07-01T17:20:38","modified_gmt":"2025-07-01T17:20:38","slug":"its-not-that-our-aim-is-too-high-and-we-miss-it-but-that-its-too-low-and-we-reach-it","status":"publish","type":"post","link":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/its-not-that-our-aim-is-too-high-and-we-miss-it-but-that-its-too-low-and-we-reach-it\/","title":{"rendered":"\u201cIt\u2019s not that our aim is too high and we miss it, but that it\u2019s too low and we reach it.\u201d"},"content":{"rendered":"<p><!--[if gte mso 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QFormat=\"true\" Name=\"Subtle Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"32\" SemiHidden=\"false\"\nUnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"33\" SemiHidden=\"false\"\nUnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\"\/>\n<w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\"\/>\n<w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\"\/>\n<\/w:LatentStyles>\n<\/xml><![endif]--><!--[if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Table Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-qformat:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0in 5.4pt 0in 5.4pt;\n\tmso-para-margin:0in;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",\"sans-serif\";\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-fareast-font-family:\"Times New Roman\";\n\tmso-fareast-theme-font:minor-fareast;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;}\n<\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\">Michelangelo offered that advice about 500 years ago, but I think we have to be a little bit careful how we apply it in our businesses.<\/p>\n<p class=\"MsoNormal\">Clearly, setting goals that can be achieved at a walk is a bad idea.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>People don\u2019t get much sense of accomplishment when the goal is too easily reached.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>On the other hand, setting goals too high causes another problem.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>People will quickly discern that goals are set absurdly high, they will become discouraged, and again they will be robbed of a sense of accomplishment.<\/p>\n<p class=\"MsoNormal\">In his excellent book, \u201cCEO Tools,\u201d Kriag Kramers offers an answer to this dilemma.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>He recommends a rigorous budget process whereby goals are demanding, but achievable.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Then he suggests setting some big, over-the-top goals while clearly communicating that it\u2019s OK if we don\u2019t hit them.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>After all, we did hit our base budget goals, right?<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>So everyone can take get a sense of accomplishment from that even if we go no further.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But if we do go further, we can offer some really exciting incentives because we\u2019re now playing with money we never expected to have in the first place.<\/p>\n<p class=\"MsoNormal\">So it\u2019s really a perfect solution.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>We set tough but achievable goals so that everyone can take pride in that accomplishment, but then we set some over-the-top goals, acknowledging that we probably won\u2019t hit them, thereby eliminating any sense of fear or guilt or failure.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>And by the way, once you get into the over-the-top goals, have fun with them!<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Make it a game!<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Challenge one another!<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>After all, at that stage, you truly are playing with found money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelangelo offered that advice about 500 years ago, but I think we have to be a little bit careful how we apply it in our businesses. Clearly, setting goals that can be achieved at a walk is a bad idea.\u00a0 People don\u2019t get much sense of accomplishment when the goal is too easily reached.\u00a0 On<\/p>\n<p><a href=\"https:\/\/rocksolidbizdevelopment.com\/ourblog\/its-not-that-our-aim-is-too-high-and-we-miss-it-but-that-its-too-low-and-we-reach-it\/\">Read More\u2026<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/105"}],"collection":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":3,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":1219,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/posts\/105\/revisions\/1219"}],"wp:attachment":[{"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocksolidbizdevelopment.com\/ourblog\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}