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Price is an Evil Mistress

Price is an Evil Mistress Setting our price is a conundrum, isn’t it?  If we set our price too high, customers go elsewhere.  If we set it too low, we leave money on the table.  So it’s a tough line to walk, but we all have to walk it.  Wait a minute though, is price

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“Time kills deals.”

“The longer it takes to close a deal, the less likely it is to happen; time kills deals.” – Marisa Pensa During the “Great Recession,” a lot of merger and acquisition work came to a screeching halt, particularly where small businesses were concerned.  In an uncertain business climate, buyers stopped buying, and sellers, fearful that

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