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Home 2012 September

Time to audit your customers?

Do you know which of your customers are profitable for you and which are not?  Yeah, if you look for them, you’ll probably find a few (hopefully only a few) that really aren’t contributing anything to your bottom line.  So how do you identify them?  And once you identify them, what can you do about

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“Know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run.”

Walking away from a sale is something that is tough for most business people to do . . . particularly in a tight economy when selling opportunities may be few and far between . . . but sometimes it’s the right move.  A business is set up to effectively and efficiently serve a certain market

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