This is the second installment of a series on marketing. The first installment set the groundwork by defining what marketing is . . . and what it is not. Now we’ll dig a little deeper into some of the major components of marketing. The foundational question for marketing is, “What product or service do we
Marketing 101a
This begins a series on marketing. I’ll dispense with the quotes I usually use because I couldn’t find any that I thought were appropriate for this discussion. If you consider yourself to be a pretty savvy marketer, this may be too elementary for you, but for everyone else, please read on. Many small business people
