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Home 2012 March

Marketing 101b

This is the second installment of a series on marketing.  The first installment set the groundwork by defining what marketing is . . . and what it is not.  Now we’ll dig a little deeper into some of the major components of marketing. The foundational question for marketing is, “What product or service do we

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Marketing 101a

This begins a series on marketing.  I’ll dispense with the quotes I usually use because I couldn’t find any that I thought were appropriate for this discussion.  If you consider yourself to be a pretty savvy marketer, this may be too elementary for you, but for everyone else, please read on. Many small business people

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